Their Best Target Was a Name They'd Already Passed On
On Tuesday I said AI is the tool and judgment is the product. This is what that looked like on one engagement: their target list against the one we built, and the call behind every change.
A buyer asked me how he'd justify the proposal internally if I was going to use AI to build it. The answer reshaped the deal, and it is the reframe every healthcare buyer should be making right now.
AI Is Creating Your Next Behavioral Health Patient
Behavioral health utilization is up 63% since 2018. The next wave of referrals isn't coming from the same place. And most platforms being built right now aren't positioned for it.
Every Bank and Every Platform Is Competing for the Same Physician. The One With Better Intelligence Wins.
Sell-side banks and buy-side platforms both call it "sourcing." They mean completely different things. But they share the same problem - and the same advantage when they solve it.
The Physician Who Didn't Want to Sell - Until They Did
The best deals come from physicians who weren't "looking" 12 months ago. The teams that win those mandates were already in position when the trigger hit.
The Multiple Your Seller Thinks They Deserve vs. the One They'll Get
They Googled it. They asked their golf buddy. They anchored at 12x. Their 6-location practice is worth 5-6.5x on a good day. That gap is where deals collapse.