At a PE-backed healthcare platform, I decided to test a new approach to deal origination. In one afternoon, I used AI to build a fully enriched sourcing list of independent groups across a handful of highly specific regional markets. Then I used AI to customize every outreach message.
The response rates were incredible. Physician owners replied directly to my emails, specifically asking how I knew such granular details about their business, their history, and their local competitive positioning.
Historically, executing this kind of hyper-targeted sourcing required a $50,000 annual subscription to Definitive Healthcare combined with hours of manual research. Today, AI gets you 80% of the way there for almost nothing.
Here is exactly how I built this workflow, step by step.